REEL DE ORO

Though unconsciously he was always interested in production, Carlos Chacin started his career as an advertising copywriter in his native city of Caracas, Venezuela.Years later he immigrated to the United States where he continued in advertising and rose to be chief creative officer at an important agency in the Hispanic market.In the year 2004 he had the chance to direct his first TV commercial, which was all it took for him to decide on a total turnaround of his profession. In 2008 he founded the production company Board of Directors Films in Miami, Florida.Despite not having any particular favorite among film directors, he says he is inspired by the least talented because even they have managed to make a movie. “You can learn something from everyone” the director said.The Venezuelan director aims to make spots marked by his personal flair for simplicity, since he likes to do “a lot with a little” as he describes his way of working.The most fun for Chacin is being able to work with actors until they achieve the perfect portrayal of the characters in the script. “You can achieve it with the first take or with the 70th. If the actor doesn’t perform well…I don’t either!” he laughed.In the director’s future there’s a feature film waiting to be made that he’s already preparing for. “Making commercials is the best way to practice” and each practice is dedicated to the star of the show, which is always the product he is filming at the time.Up to now, Chacin has directed more than 100 commercials.Production company: Board of Directors Films, USAContact: {Catalina Aristizábal;cata@thereelbod.com}T +1-305-202-4616{Watch video;www.produ.tv/popup.html?noti=7832}