REEL DE ORO

Tomás Whitmore, was born in Spain’s island of Majorca. His mother was an American dancer and his father, a British tarot reader. He grew up in L.A. with an unusual view of the world that he will express through the camera. He studied filmmaking in the Loyola Marymount University where hip-hop scene allowed him to experience with videoclips. Since then he has been directing music videos for artists such as Dillon Francis, DJ Snake, A-Trak, Tinashe, and Chance the Rapper. The music scene soon took him to sports. He has stand out as developer of documentaries about youth culture for Nike and other big brands.

Q: What do you enjoy most about your profession?

TW: The people, we’re all crazy, passionate, loving, caring, self-centered, conflicted individuals to even get into film making. There’s this constant nagging inside of us to strive for something greater, something unattainable, a bit of perfection.

Q: How was your first approach to a camera?

TW: It was pure joy. It was a way of capturing my loved ones, both family and friends alike. The camera has always been there for me, it gives me an opportunity to view the world, to understand it. I still use my childhood hi-8 camera as a reminder of what it first meant to me.

Q: What’s your central interest as a creator?

TW: Creating tangible expressions through film in an honest manner. Film has been my outlet, and given me an ability to travel and understand the world. I am exclusively interested in utilizing art as a mean to understanding, and I am excited to see where it can be taken with each project.

Q: Which clients you’ve worked with recently?

TW: I’ve done a wide array of work the last couple years, spanning between branded content, commercials, documentaries, and music videos. I’ve had the pleasure of collaborating and working on brands like Nike, Apple, Spalding, most of which combined my interest and passion for youth culture, fashion, sports, and music. This year has brought some interesting music video projects as well, including a bizarre journey into a Japanese R&B inspired world for John Mayer.

Q: How was the experience shooting Immigrants (We Get The Job Done)? And working with Diktator?

TW: Life changing. Being able to collaborate with so many sincere artists on a project that was obviously going to mean a lot to so many people around the world was nothing short of life changing. I truly believe that the immigrant narrative is the history of humanity, so making this film was much bigger than just the current political climate. It was about the will to live. It’s definitely become the new gold standard in my book, and has inspired me to continue the fight to make work that speaks honestly to the human condition.

Q: Where’s Tomás Whitmore heading in the future?

TW: I’m focusing my time between commercial opportunities and writing. I find commercials a compelling format to delve further into. The reach they have is astounding, and I’m excited by all the agency’s and brands that are committed to using the medium to creatively tell genuine stories.

Production Company: Diktator, USA
Contact: Gustavo León
T +1-323-284-8792

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