REEL DE ORO

The Spanish director, Miguel Campaña, began shooting commercials when he was 24. He is well known for a vast reel that includes humor, beauty, acting and more. “I have always been interested in the world of cinema and from a very young age I have been filming stories with my cousins, siblings and friends in family gatherings. At 17 I shot what would be considered my first short film -meaning it had a beginning and an ending- and after that, I enrolled in the Cinema School in Madrid (ECAM, in Spanish) and considered making it my career” he recounts.

His recent projects include commercials for brands such as Land Rover in Europe, HP in the United Kingdom and Carrefour for Madre in Argentina. “All of them very good experiences” he adds.

For Campaña, combining fiction and advertising is[MCLA2] complicated, “Especially because the timing is very different. In advertising everything is immediate and very quick while in cinema patience is a must. I finished this year[MCLA3] the script of what I hope will be my first feature film and I expect to begin soon pre-production[MCLA4] ” he explained.

His real passion is storytelling. “I love photography and art direction but I understand it as an additional element that helps tell and shape the story, not as something purely aesthetic, cosmetic” he said.

“I am very happy at Landia. I’ve been collaborating with the whole network for six years and we have gotten along very well. Their work system is very attractive for a filmmaker. It balances a strong creative input in which the directors – especially Andy and Agustin – play a key role, and a know-how in production which is hard to come about”, said the director. “That balance between betting on the ideas and then for the producers to have the muscle and vision in order to get things done is, in my opinion, the key to success”.

He hopes to keep on filming ideas in the future, “Whether in advertising, content or fiction, the important thing is to grab that great idea that comes to you and stretch it to its maximum potential. That is precisely what I love about this job” he concludes.

Production Company: Landia, USA
Contact: Juan Taylor
T +1-310-581-0519

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