REEL DE ORO

The Argentinean Director, Fernando Roca, began his career as direction assistant of the most emblematic filmmakers in the local and international market. Since a young age, he began working for brands such as Axe, Peugeot, Powerade, Cencosud, Mercado Libre, among others.

Throughout his career, he has won four Lions at Cannes, including a Titanium in 2015, and has also been awarded important accolades in Clio, One Show, D&AD, Effie, Fiap, El Ojo de Iberoamérica, Diente, Wave, FePi, Sol, Jade, among others.

Today, he joins the Fight Films family, positioning himself as one of the most disruptive directors in the market and adds to the production company his talent and energy for local, regional and global projects.

“I feel that Fight is a great production company. Locally, it is one of the most prominent and it has huge international projection, the are amazing producers, very dynamic and active. I found in Fight a very professional group that works as a solid team, driving each other and collaborating, and that is essential to establish a difference. Since I started, they made me feel a fundamental part of the team, integration was incredible. We are already quoting several projects and the first shooting is about to come. I know that 2019 is going to be a good year, with big challenges ahead and there is nothing I feel more enthusiastic about” highlighted the director.

“We continue growing and adding talent, Fer is a fan of creativity, very passionate about his work as a filmmaker, he has a great deal of experience, handles acting in a unique way, we are happy to have him with us and are already enjoying working with him on several projects for the local market, from Fight Chile and soon from Fight Madrid,” mentioned Sebastián Soneira, president of Fight Films.