MERCADEO Versión en español
The Best of 2012: Circulo Creativo presents its 1st U.S.H. Idea Awards during AHAA 2012
5 de diciembre de 2012
As part of PRODU Hispanic Publicidads Special Coverage: The Best of 2012, we recall the positive impact that Circulo Creativos creation of the U.S. Hispanic Idea Awards has had on this market segment and the chance it has given the industry to show off its best creative work and be judged by a top-level group of Hispanic and international professionals.The 1st U.S.H. Idea Awards gala was held on May 4, 2012, during the AHAA Annual Conference and as the climax of a week of advertising creativity in Miami that kicked off with the Inter-American Advertising Festival, or FIAP.After the event, Gustavo Lauria, who at that time was president of the Circulo Creativo and is currently managing partner and CCO of The Vidal Partnership in New York, told PRODU that the prize was designed so there would be only one winner in each category. The event is the result of many people working together. It combines the sense of collaboration, enthusiasm and passion needed to make this market move ahead and respond to what is happening right now in American advertising.He also said these awards show perfectly that good advertising ideas do not depend on language but work in any and every market and win all the prizes.
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