TELEVISIÓN Versión en español
Jorge Rincon of RedMas: With Adsmovil were developing the top mobile ad network for LatAm and the U.S. Hispanic market
15 de enero de 2013
Rincón: Esta unión ofrece acceso a muchos más publishers de alta calidad
The Cisneros Group of Companies announced the creation of the largest mobile advertising network for the Americas through a merger of its RedMas mobile business with Adsmovil. The recently formed company, which retains the Adsmovil name, will benefit from a management team headed by Alberto Pardo as CEO and RedMas CEO Jorge Rincon as its chief operations officer.”We started RedMas focusing on the U.S. Hispanic market for online and mobile advertising. Now with Adsmovil, we will also focus on the fast growing Latin American mobile marketing market From an operational angle, this union provides brands access to many more premium publishers, and gives us the scale to invest in technological improvements,” Rincon said.The new Adsmovil advertising network will include the mobile inventory of several important publishers in the region, as well as some mobile apps in Latin America and the United States such as Univision, Grupo de Diarios America, Grupo OPSA, Telemundo, impreMedia, Azteca America and more.Adsmovil will now have a commercial presence in the United States (Miami, Los Angeles and New York), Mexico, Colombia, Brazil, Peru, Venezuela, Argentina and Chile.RedMas mobile business has been providing cutting edge advertising solutions to the U.S. Hispanic and Latin American markets providing its partners a mix of interactivity, targeting solutions, and custom mobile alternatives to better communicate their companys core values to Latino consumers,” Pardo said.
