MERCADEO Versión en español
Hector Galvan of Sprint at Hispanicize: How to communicate with the Hispanic market about what we do is important to us
12 de abril de 2013
Héctor Galván, gerente de Comunicaciones Corporativas Hispanas de Sprint
As in previous years, Sprint was a sponsor of Hispanicize 2013, the annual event delving into Hispanic trends, and to learn the telephone companys impression of the conference, PRODU spoke with Hector Galvan, regional multicultural marketing manager at Sprint.This is our fourth year as sponsors of Hispanicize. What Im looking for is to establish contacts, because every time Ive come to this conference I have met more and more people in social media and bloggers that I didnt know before” he said.Theres no doubt that bloggers were leading characters at Hispanicize 2013, because brands show a growing interest in sending their messages through them. The importance of communications for corporations, of being able to broadcast what were doing as a company in the Hispanic market, matters to us and interests us, particularly if we can establish a relationship with a person who is really into social media and can help us transmit that information to consumers Galvan said.What we must learn is how to take the best advantage of all that the technology offers and transmit our message so it reaches consumers in a way that makes sure they pay attention to the message were airing the executive said.
