PRODU reveals its view of Hispanic advertising in the 2013 Cannes Daily News

For the fourth consecutive year, PRODU was chosen by the Cannes Lions Daily News to reveal its view of the Hispanic advertising industry over the past few years.With an ever-growing Hispanic population and a purchasing power that increases day by day, Hispanics have strengthened their presence in the U.S. market, becoming an indispensable target for all advertisers seeking to grow their brands in America.Advertising industry leaders like Alain Groenendaal, president/CEO of Grey Latin America and president/CEO of the Hispanic agency Wing in New York; Jose Luis Valderrama, presidente of Miami’s Hispanic Group; Rafael Ramirez, VP and creative director of Conill; Luis Miguel Messianu, president and CCO of ALMA in Miami; Sergio Alcocer, president and CCO of LatinWorks in Austin, Texas; and Ken Muench, recent founder and CSO of Collider, gave their opinions about the market’s growth and how this increase it shaping advertisers’ decisions.Read the article on pages 75 and 76 of the Cannes Lions Daily News, or click here to read it online.