MERCADEO Versión en español
Agency of the Year named at Cannes 2013 closing ceremony
23 de junio de 2013
La campaña más premiada de este año fue la de Dove, Beauty real sketches de Ogilvy Brasil
The Cannes Lions International Festival of Creativity came to an end with prizes awarded in the categories of Branded Content, Film, Film Craft, Titanium and Integrated, as well as honorable mentions for outstanding figures in the industry, agencies and brands.The prize for Advertising Agency of the Year went to Ogilvy Brazil, Sao Paulo, with McCann Melbourne coming in second followed by AlmapBBDO of Sao Paulo in third place.Ogilvy Brazil, with its campaign for Unilevers Dove, Real Beauty Sketches, walked off with the most prizes this year, and was followed by Dumb Ways to Die by McCann Melbourne in Australia for Metro Train.The jury for the Titanium category was also responsible for awarding the Gran Prix for Good. From a list of 40 candidates made up of Gold Lion winners in all categories, the prize went to BBDO Dusseldorf, Germany, for its World Wildlife Fund campaign The Ant Rally.During the awards gala, Lee Clow was honored with the Lion of St. Mark lifetime achievement award to celebrate his long, outstanding contribution to creativity in brand communications.Other prizes awarded during the gala afternoon were Independent Agency of the Year for Wieden + Kennedy Portland, the Palme dOr for the Best Production Company to MJS of the United States, and Network of the Year to WPPs Ogilvy & Mather.WPP also took home the prize for Holding Company of the Year, while the Film Young Lions contest was won by the team from Spain.
Diario de Hoy
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