MERCADEO Versión en español
Adriana Noreña of Google Latin America: For advertisers, the fight has shifted to the Internet
Patricia Molina| 2 de agosto de 2013
Adriana Noreña, directora de Google Hispanoamérica
Its not news that Internet users can have any info they want with a simple click. Books are being sent back to their shelves and digital content is fast taking over. Its time to realize a radical shift is in the making worldwide.Adriana Noreña, managing director of Google Latin America, said the Internet has the possibility of offering a wide range of new ideas that are available without limits. Today, entertainment is synonymous with interaction, and this is a challenge and an opportunity for advertising she said.According to Cisco data, video transmissions in 2012 represented 51 percent of all online traffic. If growth remains steady, in three years some 90 percent of online content will be audiovisual.Cases exist that can serve as a guide for this new road were on, recent ads on this platform that have been very well done, with Burberry, Dove and Old Spice providing some good examples.The new advertising universe preserves some of its old characteristics and has others that are new. It continues being a meritocracy in which companies must fight for position based on their creativity and telling good brand stories. The difference is that now the fight has moved to the Internet Noreña said.
Diario de Hoy
Noticias relacionadas (3)
