Campaña #HondaLove
Last July 15, Honda responded to tweets with the #wantnewcar hashtag with real-time Vine videos that invited users to get rid of their old cars and buy a new one now, so as not to miss the carmakers Summer Clearance Sales Event. The interaction brought the company more than 100 million comments and almost 10,000 mentions over the social network.Recently the born-in-Japan brand launched a new phase of its original campaign and is responding this time to the #HondaLove hashtag, which enables Honda owners to share their love stories. We’ve got a few more surprises up our sleeves to show appreciation for our Twitter fans and Honda owners” said Susie Rossick, senior manager at American Honda Motor Co., Inc. Promotions on social networks were launched more than two years ago when the brand began reaching out to consumers in an all-new, unexpected and interactive way over digital platforms. Honda, it should be remembered, offers a complete line of cars and trucks through more than 1,000 distributors in the United States.To support the advertising strategy, #HondaLove is being promoted on Twitter along with ads posted on Facebook, digital media and websites dedicated to the buying and selling of vehicles.
