MERCADEO Versión en español
Enedina Vega-Amaez of MHM: Hispanic consumers are evolving, becoming increasingly influential
Patricia Molina| 7 de agosto de 2013
Enedina Vega-Amaez, VP y editora de Meredith Hispanic Media
The Meredith Corporation, publisher of Siempre Mujer and Ser Padres magazines, has changed the name of its Hispanic business unit to Meredith Hispanic Media, or MHM, to reflect the variety of the firms products in multiple media outlets. The group was previously called Meredith Hispanic Ventures.”After seven years we have evolved our Hispanic brands across a broad range of multichannel media and are uniquely positioned to reach Hispanic women and moms via print, digital, mobile, custom content and database marketing” said Enedina Vega-Amaez, VP and publisher at MHM.Meredith Hispanic Media will continue investing in its growing portfolio plus motivating additions that include personalized publications, cutting-edge tools for reader participation, and the licensing of digital and database marketing, events and commercialization. As part of its recently expanded offers, Meredith Hispanic Media is publishing the most significant results of two new reports on market trends in foods and baby products. “We believe this data will be invaluable to marketers seeking to engage with the rapidly growing and influential Hispanic consumer audience” Vega-Amaez said, while also noting that marketers spend nearly $8 billion per year to reach their Hispanic target.
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