MERCADEO Versión en español
Cybernauts visit social media with increasing frequency
Patricia Molina| 9 de agosto de 2013
En tan solo 24 meses los usuarios de Twitter aumentaron en un 18%
Multiple studies have been taken to determine what the Internet will mean in our lives as the years go by, and what they generally foresee is that the technological progress will have a positive effect.For example, a report prepared by the Pew Internet & American Life Project working with Internet leaders, activists and analysts found that in the month of May 2013, some 72 percent of adult users also used social media. In December 2012 the figure stood at around 67 percent, a clear indication that the use of these media is increasing. Meanwhile Twitter increased its users by 18 percent in just 24 months. And while adults use these networks to a considerable extent, young people have also been a determining factor in this usage growth.According to Pew, all age groups interact with digital media, especially those between ages 30-49. There is even a demographic distribution indicating that women, with 74 percent, are more likely to use digital platforms than men, who trail with 70 percent.Estimates by eMarketer show that this year 67 percent of U.S. cybernauts are expected to visit a social network regularly and that 15 percent of them will use Twitter more frequently than any other.
