MERCADEO Versión en español
Cacique launches Food Truck project to support Hispanic Scholarship Fund
28 de agosto de 2013
To celebrate the 40 years since the Cacique brand was created, the company joined forces with the Hispanic Scholarship Fund, or HSF, to roll out its Food Truck initiative.The Food Trucks will offer Cacique products on the national tour celebrating the brands 40th anniversary, while at the same time collecting funds and donating 100 percent of them to the HSF. The effort will be directed by prizewinning chef and Food Network star Aaron Sanchez. “I’m excited to be part of this philanthropic campaign,” says Sanchez. “With my exclusive recipes and the fresh, authentic ingredients Cacique offers, we’re sure to raise much needed funds for HSF while celebrating Cacique’s 40th anniversary”.The national 40th Anniversary Food Truck Tour will take place September 25-27. The Food Trucks will make stops in Los Angeles, Dallas, Houston and San Francisco. The price of dishes created by Sanchez will vary between Us$5 and US$6.”HSF is grateful to Cacique for their commitment and support of Hispanic higher education,” says Fidel A. Vargas, president and CEO of the Hispanic Scholarship Fund. “Cacique’s donations are an important investment towards the goal of placing a college degree in every Latino household”.”Our customers recognize us as part of their families and value our integrity,” says Tirso Iglesias, VP of sales and marketing for Cacique. “Partnering with HSF is our way of thanking them”.
