Eduardo Perez of PM Publicidad: 3rd screen devices are crucial to the success of any marketing campaign

During the 9th annual Hispanic Retail 360 conference in Las Vegas, Eduardo Perez, president of PM Publicidad, or PMP, an Atlanta-based multicultural agency specializing in the U.S. Hispanic market, told his audience why mobile “3rd screen devices” like tablets and smartphones are crucial to the success of any marketing campaign aimed at promoting brand preference among Hispanic Millennials.Hispanic Millennials are U.S.-born bicultural bilinguals between ages 18-29 who are into technology in a big way. Recent Census-based studies indicate that in the coming years, Hispanics will represent more than 80 percent of population growth between 18 and 29 years of age.”We have noticed throughout different studies that Hispanic Millennials not only over-index in the use of smartphones and tablets, they also are a driving force behind innovation and technology adoption” Perez said. Perez added that one out of every five Hispanic smartphone owners prefers to access the Internet over the phone. He also quoted a recent Scarborough Research study listing young Hispanics’ favorite online activities, which range from e-mail and social media to news, sports, video games and more. E-mail came out on top.