MERCADEO Versión en español
Word-of-mouth marketing influences 50 percent of decisions to buy
Patricia Molina| 13 de septiembre de 2013
Mercadeo de boca a boca adquiere mayor importancia
An infographic by promotional products retailer 4imprit shows that personal recommendations of products have a great influence on purchasing decisions not only that, but its a trend thats getting stronger, to the extent that word-of-mouth marketing has an influence on 20 to 50 percent of decisions to buy.At the same time, 70 percent of consumers are more likely to trust personal recommendations by family and friends for any specific brand or product, leaving the other 30 percent to traditional advertising.The best channels for this kind of advertising are face to face with 75 percent, over the phone with 15 percent, followed by online with 10 percent.The efficiency of word-of-mouth marketing comes from the ease of sharing information and opinions. Some 55 percent of people who use the social network Twitter share new links, and six consumers out of 10 forward content online. Commercials on the Internet also have a notable social impact. This work published by 4imprint also offers marketers different specific tips on getting their message around via word-of-mouth, such as posting information online to encourage content sharing, and printing the links to the indicated websites on promotional articles.
