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The Sabritas brand Doritos launches new Crash the Super Bowl contest
Vanessa Maldonado| 15 de septiembre de 2013
La nueva campaña de Doritos tiene una alianza con Marvel Studios
The Sabritas brand Doritos is back with its Crash the Super Bowl contest, which invites consumers worldwide to create a homemade TV commercial for the chance to win $1 million and see the victorious spot aired before a huge global audience.The creators of the two finalist ads will also have the chance to work with Marvel Studios on the set of Marvel’s The Avengers: Age of Ultron. What is a landmark for this years campaign is that Crash the Super Bowl has been used in the United States for seven years, but now for the first time ever it is going global, with Mexico among the participating countries. This year, participants will be able to compete to see the two winning spots on the air during Super Bowl XLVIII, an event that attracts more than 100 million viewers in the U.S.Incredible content has no geographical boundaries. As a brand that spans 46 countries on six continents, we know firsthand that regardless of where our fans are located, they are all about seizing the moment and making an impact in the boldest way possible. With Crash the Super Bowl, were now delivering an unprecedented opportunity for fans around the globe to share their talent and creativity on one of the worlds largest advertising stages says Ann Mukherjee, senior VP and chief marketing officer of PepsiCos Frito-Lay division.During the years this contest has been on the air, it has seen more than 20,000 ads sent in by consumers, and the winning spots have been considered among the Super Bowls most memorable.
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