MERCADEO Versión en español
Internets ad revenues hit $20.1 billion for first half of 2013
Patricia Molina| 15 de octubre de 2013
Randall Rothenberg, presidente y CEO de IAB
The Internets half-year revenues from advertising reached $20.1 billion this year, according to the IAB Internet Advertising Revenue Report published last Oct. 15, and which represents an increase of 18 percent over the same period last year when revenues were some $17 billion.Keeping the trend going, the second quarter of 2013 also showed a year-on-year increase of 18 percent, reaching $10.3 billion.Among the most noteworthy points of the report was that revenues from advertising on mobile platforms shot up to $3 billion in the first quarter of 2013 an increase of 145 percent over the same period the year before. Search revenues in the first half of the year reached $8.7 billion, with another $6.1 billion from advertising displays.Randall Rothenberg, president and CEO at IAB, said: Digital has steadily increased its ability to captivate consumers and then capture the marketing dollars that follow. Mobile advertisings breakneck growth is evidence that marketers are recognizing the tremendous power of smaller screens. Digital video is also on a positive trajectory, delivering avid viewership and strong brand-building opportunities.This report not only confirms that brands are making a greater commitment to interactive, but also points to the fact that mobile and digital video are being identified as integral elements of the marketing mix said David Silverman, a partner at PwC US.
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