Ford World News: Ford Fiesta plays a big part in Familia de Circo

About Ford Fiesta’s starring role in the Tr3s network’s reality series Familia de Circo about a popular Hispanic family-run circus, Carol Snell, VP of integrated marketing at Tr3s, said: “Our marketing partnership with Ford leverages the strength of Familia de Circo’s bold characters and colorful story lines, as well as its solid following among Hispanic consumers. The drama, humor and personalities of the show’s cast are perfectly aligned with the Fiesta Movement’s fast-paced and adventurous attitude”. For his part, David Rodriguez, multicultural marketing manager at Ford, said “the Fiesta Movement centers around millennials spreading the word to their peers about the 2014 Fiesta through their unique and vibrant experiences with the vehicle. Tr3s presents a powerful platform to speak to Hispanic millennials, and aligning with the Fiesta Movement to provide a truly unique experience is a natural fit to help fortify the Fiesta message”.The TV series is produced by High Noon Entertainment and has as executive producers Maria Badillo, VP of production and programming for Tr3s, and Sebastian Portillo, director of reality series for Tr3s. The show premiered Oct. 20 at 9 p.m. EST.