MERCADEO Versión en español
Kia Motors launches new ad campaign promoting 2014 Kia Optima to Hispanics
17 de octubre de 2013
Los comerciales fueron creados por David & Goliath, agencia de publicidad de Kia
Kia Motors America launched a new, nationwide ad campaign targeting Hispanics to promote its redesigned midsized sedan, the 2014 Kia Optima, made in the USA.The 30-second commercials highlight the easy-to-use high-tech facilities, turbocharged performance and updated design.Performance enhancements and high-tech amenities are core to the redesigned 2014 Optima” said Michael Sprague, executive VP of marketing & communications at KMA. “The new spots help to increase Kias presence among the important and growing Hispanic demographic by placing the Optima in everyday situations people can easily identify with, while highlighting our midsize sedan as not only attractive and stylish but also functional, safe and feature-filled”, said Michael Sprague, executive vice president of marketing & communications, KMA.The racing pace of the spot called Pez (Fish) is set by background music in Spanish by the music company Human, while onscreen we see a desperate daddy making use of the Optimas sports-car speed and maneuverability to get home with a goldfish before his little daughter gets there as a sweet surprise. In Cuidando de Ti (Taking Care of You), the Blind Spot Detection system comes to the rescue of a group of friends.Created by Kias agency of record David & Goliath, both spots were produced under the direction of executive creative director and managing partner Colin Jeffery, and can be seen at primetime on network and cable TV, as well as on YouTube.com/Kia.
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