El pasado otoño, Xoom ganó oro en los Premios ANA de Excelencia Multicultural con Salva a los cerdos
Xoom, the digital money-transfer provider, recently launched two new television spots targeting the Hispanic market as part of its Better Way campaign that first aired in 2011.The first commercial, entitled No Hablo Español, shows a guy called Oscar who is totally frustrated because he couldnt get the service he needed in his own language. The second commercial, Ruleta, shows Oscar again trying to send money, but the person waiting on him spins a roulette wheel to get him the price who knows how much it will cost? Both spots suggest that to avoid such irritations, the best way to send money is through xoom.com.Sending money on xoom.com is truly magical and transformative, offering senders an experience that is safe, convenient, fast and fairly priced, said Julian King, senior VP of marketing and corporate development at Xoom. With these two new ads, we are able to deliver these messages with likeable characters that resonate with consumers. Xooms Better Way campaign was launched in November 2011 with more than a dozen innovative commercials airing these past two years, King said. Last fall, Xoom took gold at the ANA Multicultural Excellence Awards for Save the Pigs as best campaign developed to reach Hispanic consumers. The new commercials will air until the end of the year on the top Spanish-language TV channelsTo see the commercials click {here;http://www.youtube.com/watch?v=FtK0vGGPKMY}.
