Makers of Ciroc Ultra Premium Vodka partner with NBA

CÎROC Ultra Premium Vodka and the National Basketball Association, or NBA, presented a multi-year marketing agreement and unveiled the new campaign dubbed The Toast of the NBA. The announcement signifies a bigger association with the NBA for Diageo, the leading firm for premium drinks in the world and the parent company of Ciroc. As part of the agreement, Ciroc Ultra Premium, headed by Sean “Diddy” Combs, will lead the way in promoting responsible drinking among NBA fans. “I’ve been a fan of the NBA all my life and am excited to build a greater relationship for CÎROC Vodka with this growing entertainment platform” said Combs, who oversees all branding and marketing for Ciroc. Combs and CÎROC Vodka will work closely with the NBA during the entire season to promote the NBA, including such key moments as the NBA All-Star Game and the league playoffs, with the fun of social network programming, lotteries for consumers and activities that embody what Combs calls the Art of Celebration.Now that the league has kicked off an exciting new season, the producers of CÎROC remind fans to celebrate with responsibility. The person who drinks while seeing a game at a local stadium, bar or restaurant, should have a designated driver who doesn’t drink, or else should call a taxi or take public transport to get home safe and sound.