MERCADEO Versión en español
Marcos Cline of Altered.LA says that brands understand the most effective way to connect with consumers is by creating interesting content
10 de diciembre de 2013
Cline-Márquez: El mercado está absorbiendo la necesidad de tener que comunicarse en plataformas múltiples
As one of those invited to take part in the Best of 2013 special, Marcos Cline-Marquez, executive producer of Altered.LA, was interviewed by PRODU and recalled the reasons why both his production company and the U.S. Hispanic market found 2013 a year to be grateful for.He noted for a start that last year marked the first anniversary of the California-based production company. That was our first year as a production company and we had a really good year. I believe that was the consequence of being involved in such diverse projects, Cline-Marquez said. Another aspect I believe worth a mention is that the market definitely understands the need to communicate on multiple platforms.According to the producer, brands today have begun to realize that the most effective way to connect with consumers is by creating interesting content. Weve particularly seen that reflected this year in the work we did for Pepsi and Bud Light, with projects that werent traditional advertising but rather had a storytelling style. The content was very entertaining and that enabled us to reach the audience and the individual consumer in a more personal way he said.Among other topics, Cline said he was pleased with the awarding of the Chrysler Mexico account to Richards/Lerma. That a Hispanic agency has been considered to do work for local use in Latin America also signifies that it has the capability and talent to do it, while also recognizing the true value of multiculturalism he said.
