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Dish Network heads Top 50 list of Hispanic market advertisers in 2013
11 de diciembre de 2013
According to a study taken by Nielsen, the 50 main advertisers in the Hispanic market invested a total of $5 billion in 2013, some 12.1 percent more than the year before, with Dish Network the brand that invested the most to reach the Hispanic consumer.This year Dish Network invested approximately US$600 million, 83.9% more than last year, and more than double Procter & Gambles ad spend of around US$286 million. In 2012 P&G came in fourth and last year jumped to second place after Dish Network.For its part, Nationwide Mutual Insurance made a giant leap to third place, increasing its advertising investment by 120.9%, while the year before it was down in 15th place on the Top 50 list. Nationwide it was not the only insurance company making a bid for the bucks of Hispanic consumers State Farm with close to US$107 million and Allstate with US$51 million both made the list.Automotive companies also spent a ton of money targeting Hispanics, led by Toyota with Ford the first runner-up, while General Motors, Nissan, Fiat, Honda and Kia also ranked among the Top 50 of 2013.The packaged goods category was well represented, headed by P&G and LOreal. Retail outlets also came on strong with a sum of US$307 million, led by Walmart, Home Depot and Sears.
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