MERCADEO Versión en español
Creativity and innovation still advertisings main goals
Patricia Molina| 13 de diciembre de 2013
Premios IAB MIXX cuenta con una colección de campañas ganadoras
For nine years, the annual IAB MIXX Awards have honored the best of the best in interactive marketing while featuring the creative approaches and innovations that are opening new opportunities for digital advertising.Last month the Interactive Advertising Bureau, or IAB, published the internal report on the 2013 IAB MIXX Awards, for the first time studying in depth a collection of winning campaigns, with analyses of what works and why through the eyes of digital marketing leaders.Their perceptions of emerging trends and expert evaluations of each piece are combined with case studies of campaigns and video interviews. Meanwhile, IAB President and CEO Randall Rothenberg described why the IAB MIXX Awards have served as a roadmap showing where the interactive market is headed.This year, the winning work demonstrated the increasing sophistication of this industry said Rothenberg. Brands created deeply immersive experiences, establishing fantastic new worlds in which consumers readily engaged. Social media was woven throughout the best-of-the-best work so pervasively and so seamlessly, its clearly become a new standard in what it takes to build a standout campaign he said. The IAB MIXX Awards Insights Report is available on {IAB;iab.net/mixxawardsinsights}.
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