MERCADEO Versión en español
The midgame evolves along with digital marketing
Patricia Molina| 6 de enero de 2014
Carlos Saavedra y Andrés Felipe Díaz, fundadores de The Midgame
The midgame is a web service that allows advertisers of whatever size to find and hire people with influence bloggers, that is to develop campaigns with sponsored content, a process known as Influence Marketing.The program was invented by Carlos Saavedra and Andres Felipe Diaz with the main objective of building a global platform on which advertisers can find great influencers of opinion and generators of content.The young Colombian duo is out to reach the Latin American market because, they say, its the most active region in the world for social networks We Latinos love to share and really spend a lot of our time in those spaces, 56 percent more than the global average, according to Comscore. In October 2013, they launched their product called the Influencer Profile, a service that allows bloggers to register their blogs and social network accounts on the midgame platform, which creates a trustworthy and beautiful-looking public profile that influencers can share with potential sponsors.They are developing the service thanks to the support of the Start-up Cafe at ICESI University. They were notified that Start-up Chile, a program of the Chilean government designed to attract startups with the most potential for worldwide growth, accepted theirs in its ninth version. They will receive $40,000 and a workplace in Chile starting March 2014 which will allow them to speed up growth and obtain their first wave of customers.
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