MERCADEO Versión en español
Venezuelan joins Beast Editorial team
Patricia Molina| 9 de enero de 2014
Comercial Iced Tea de Mc Donald's editado por Geraldine Esquivel-García
Geraldine Esquivel-Garcia has joined the Beast Editorial team as editor. With more than 12 years experience in film edition and other audiovisual specialties, this Venezuelan born and raised in Caracas studied in Santiago, Chile, where she took a degree in Audio and Visual Communications and Film Editing.After receiving her masters in Film Editing, she moved to New York in 2001 to work at GM Advertising, where she stayed for six years. She later worked at editorial houses like Wild Child, Red Car and more recently Fluid. Her work covers various categories of storytelling from comedy and musicals to fashion and documentaries. For her part, she is a stout defender of the integration of markets and firmly believes in media that work on behalf of just causes and that respect any attempt to have an impact on society through humanitarian and social work.I am delighted to finally be able to edit at Beast” says Esquivel Garcia. “Everyone in the industry respects Beast for its incredible reach, fantastic sales force and most importantly, Beast has a reputation for encouraging creativity. I’m also very excited to be focusing on spots for the Latin community.She also says she doesnt have one particular style of editing, that her multicultural experience plays an important role in her work, and that her passion for music and fashion give her a playful way of perceiving beauty. My Latin roots give me a sense of humor and also inspire her constant search for images full of warmth and for the necessary knowledge to tell good stories, Garcia-Esquivel said.
