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Ben Sturner of Leverage Agency: For many years it was my dream to bring Rivalry on Ice to New York
Cristian Vergara| 9 de enero de 2014
The sports and entertainment marketing outfit Leverage Agency created and produced the iconic event Rivalry on Ice between Harvard and Yale on Jan. 11 at Madison Square Garden in New York.Broadcast by NBC Sports Network, the event had the most historic of all university rivals Harvard and Yale facing off against each other in a regular hockey game of the season. Yale, which cruised to a 5-1 win, comes off its first national championship, while Harvard is celebrating the 25th anniversary of its historic NCAA hockey title. “For many years it’s been my dream to bring Harvard and Yale to MSG to showcase their storied rivalry to passionate New York City fans” said Ben Sturner, CEO of Leverage Agency. Andres Naftali and David Rosenfeld, managing partners of Leverage Latino, the multicultural wing of Leverage Agency and who were personally involved in organizing the event and forging alliances with its sponsors, said that this was the just the beginning of a diversity of popular, brand-sponsored events throughout 2014, including TV programs, contracts with musical artists and with other entertainment and sports properties in the Hispanic and Latin American markets.
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