MERCADEO Versión en español
Fabio Seidl of Lapiz: Im excited to be part of such an incredible organization so full of energy
14 de enero de 2014
Seidl: Estoy muy emocionado de ser parte de una organización tan increíble y llena de energía
The Leo Burnett agency has taken on Fabio Seidl as the new senior VP and executive creative director of Lapiz, its separate integrated Hispanic marketing unit. He was formerly with Ogilvy & Mather Brazil.Seidl will be based at the Chicago headquarters, where he will work together with Laurence Klinger, CCO of the agency, and will be responsible for the creative product of all Lapiz clients. Im very excited to be part of such an incredible organization so full of energy Seidl told PRODU.We have talents from all over the world that come here with knowledge of different cultures, with different backgrounds and experiences, something that is very valuable in todays market. Our intention is to provide creative solutions to connect brands with this ever-changing world of consumers, and our international perspective allows us to do just that he said.Seidl has 20 years experience in the advertising industry working with powerhouse agencies and clients. The media are changing rapidly, and the culture and attitudes of consumers are evolving even faster. Our mission in Lapiz is to improve our presence in the general and multicultural markets, and Im happy to be part of an organization that has the know-how and the staff to do so. This couldnt come at a better time he said.
