New York Festival to award trophies like skyscrapers

The New York Festival, a competition that celebrates the World’s Best Advertising, will award five all-new, out-of-the-box trophies recently designed by the venerable New York firm of Sagmeister & Walsh, and inspired by the famous skyscrapers of the Big Apple.”We’ve always hated the little glued-on metal name plates” said Stefan Sagmeister. Every trophy contains a digital video projector that shows the credits and that can use any nearby surface as a screen. The winners will see they names up in lights – the names of the whole team can appear, from the agency creatives to the client’s brand manager, the same way that credits are shown at the end of a feature film.“New York Festivals new advertising trophy has smashed the mold for advertising trophies. The trophy’s innovative Pico projector displays an unlimited number of credits, everyone involved on the winning campaign can be recognized for their creative contribution” said Michael O’Rourke, president of the New York Festivals.The new trophies will be revealed on May 1 at the 2014 New York Show, whose events will include creative panel discussions, keynote speakers, networking, the awards ceremony, and the New York Festival after-party to honor the World’s Best Advertising.