MERCADEO Versión en español
Aflac launches new Medio Tiempo commercial in Spanish
Patricia Molina| 21 de enero de 2014
Aflac lanza su nuevo comercial Medio tiempo en español
Aflac, the leader in sales of voluntary insurance in the United States and one of the most admired Fortune 500 companies in the world, has launched its new Spanish-language commercial Medio Tiempo (Half-Time). The spot rides the excitement being aroused by the 2014 World Cup in order to send an important message to the Hispanic market: when an unexpected injury strikes, Aflac can help you stay focused on your goals.In the ad, a soccer player gets injured and is unable to finish the big game. Then, just as an Aflac policy-holder would do, the trainer calls on the Aflac duck to take charge of leading the team to victory. The spot uses humor to communicate the benefits Aflac offers.This new commercial will engage Hispanic markets, according to Michael Zuna, VP and marketing director at Aflac, because it lets them know that this is an insurance company that pays benefits fast and in cash directly to the policy-holder, usually within four days. That in turn allows people who injure themselves or get hurt in an accident to focus on the things that matter most to them and their families, he said.Medio Tiempo was the fourth Spanish-language commercial produced for Aflac last year. It is scheduled to air before and during the FIFA World Cup in Brazil and will be supported by local radio commercials, digital banners, wideband videos and the Aflac Internet page in Spanish.To enjoy the commercial visit {here;http://www.youtube.com/watch?v=CgK-qYbLi4w}.
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