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Why the #HowDoYouKFC campaign is now on TV
Patricia Molina| 23 de enero de 2014
La campaña ahora será transmitida por la pantalla chica
As part of its #HowDoYouKFC movement, launched in early January, KFC has created a short film showing Bryce Hudson, winner of a Moto gold medal in the X Games, doing a backflip on his motorcycle while eating chicken, specifically a KFC Go Cup with Extra Crispy Tenders.The spot, at first designed only for the Internet, received more than 1.5 million views in its first two weeks on the web and reach 6th place on the list of viral videos ranked by Unruly Media. The numbers keep climbing as the video spreads over the social networks. Seeing that kind of reception, KFC naturally decided to make a commercial of it and show it on prime-time TV.We want to stay nimble, listen to our fans, and give them what they want. When we saw that the Bryce Hudson video was quickly emerging as a fan favorite, we wanted to make it even bigger and put it on TV said Jason Marker, general manager of KFC U.S. I was so excited to join the #HowDoYouKFC movement with the worlds first chicken-eating backflip because I could enjoy two of my favorite things at the same time. It doesnt get much better than that said motorcyclist Hudson.Fans can take part in the movement by uploading photos or videos onto social networks with the hashtag #HowDoYouKFC.
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