MERCADEO Versión en español
Find out how to reach those who tweeted about your brand
Patricia Molina| 27 de enero de 2014
Nielsen revela información de redes sociales
Theres no dearth of people messaging on social networks about live television its a digital phenomenon going full speed ahead. In 2013 alone, 36 million people sent 990 million tweets about TV programs, according to the Nielsen SocialGuide.To get an idea about this key intelligence, Nielsen SocialGuide, which now tracks conversations on Twitter about more than 500 brands, as well as activity on Twitter about every program on 250 of the most popular television networks in the United States, recently completed an analysis about the overlap of brand and live-television tweets between August and October 2013. In that analysis, Nielsen SocialGuide found that 5.5 million people tweeted and retweeted about brands and television programs/networks during that period.Interestingly, users who message about television shows make up 73 percent of the total number of people who mentioned brands during that time, and they also sent the greatest proportion 89 percent of tweets about brands.This is big news for advertisers, agencies and television networks seeking to understand how brands can reach the very people who are going to multiply their messages over social networks.Nielsen also found that 74 percent of tweeters wrote about consumer electronic brands, 48 percent about restaurant brands, 29 percent about food products, 27 percent about beverage brands and 24 percent about automobile brands.
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