MERCADEO Versión en español
Rafael Urbina of Batanga Media announces opening of Batanga Studios
29 de enero de 2014
Batanga Media announced the opening of Batanga Studios, a division of the company charged with the production of digital video content targeting the U.S. Hispanic market and Latin America.We note that as broadband keeps growing and the capacity of mobile devices continues to improve, the market demands more and more video content, which created the need for Batanga Studios to produce more content and somehow meet that need for Hispanic users Batanga Media CEO Rafael Urbina told PRODU.According to Urbina, Batanga Media properties reach 28 million unique users per month over all digital platforms. We generate more than 5,000 items of original content every month. One part is made up of videos, texts and photos, while Batanga Studios part is to consolidate our video production efforts and boost production for all our properties he said.One of the first products of Batanga Studios is the program Batanga #11, which was launched last December and has generated thousands of visits from the ery start. Were also doing productions aimed at the female market like Moda y Famosos and the series Tips iMujer. In addition, we have a network of third-party sites associated with Batanga, which altogether have a reach of more than 100 million users at a regional level, from where well begin to syndicate part of the videos were producing and licensing through Batanga Studios which means were well positioned to have a very widespread audience for all that content Urbina said.
