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McCann Melbourne and Metro Trains create stuffed toys for the campaign Dumb ways to die
Patricia Molina| 30 de enero de 2014
Ingeniosos peluches de Dumb ways to die
After creating one of the worlds most viral videos, followed by an app of a game that was No. 1 in 18 countries with more than 30 million players, McCann Melbourne and Metro Trains have created a range of stuffed toys in the latest extension of the safety campaign Dumb ways to dieThe stuffies will be sold worldwide and will be available in different sizes, from tiny to exaggeratedly enormous. Each toy will be labeled to serve as another link the DWTD website, which is packed with safety advice. McCann Melbournes client Metro Trains challenged the agency to make young people aware of situations in or around a subway station where they are most likely to be injured. It also asked the agency to make sure that youths pay attention to the safety message. For its part, the agency designed Dumb ways to die, first designing a charming, irreverent music video with a very catchy tune, made for singing together. While it was only meant to target folks in Melbourne, it became a worldwide viral hit with more than 65 million visits on YouTube.In 2013 it was turned into the most prizewinning ad campaign in the history of the Cannes International Festival of Creativity.
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