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PR Newswire official media partner of 2014 Radio Ink Hispanic Radio Conference
Patricia Molina| 11 de marzo de 2014
PR Newswire es el socio oficial de medios de la Radio Ink Hispanic Radio Conference 2014
Over the past 21 years more than 9,000 new radio stations have taken to the airways and that trend kept going in 2013. The growth of this media category is particularly important for marketers looking for ways to reach the multicultural audience approximately 95 percent of U.S. Hispanic consumers listen to the radio every week.PR Newswire was the official media partner of the 2014 Radio Ink Hispanic Radio Conference held earlier this month in San Diego, California, where leaders of the Hispanic radio industry met with advertising and media experts to discuss that trend.Sessions at the conference came up with tactics and strategies aimed at generating greater advertising investment in radio, understanding market trends to help shape programming, build audiences and up revenues.”This is a powerful event that brings together the leadership of Hispanic radio, which reaches a majority of the Hispanic population in America. PR Newswire is extremely effective in delivering news about the conference to these important influencers and decision makers” said Deborah Parenti, executive VP for radio at Streamline Publishing.
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