MERCADEO Versión en español
Hispanic millennials want more info about budgeting and saving
Patricia Molina| 14 de marzo de 2014
Millenials buscan calidad y ahorro en la banca móvil y en línea
TD Bank,Americas Most Convenient Bank announced the results of its survey on Financial Education focused on millennials banking habits, which revealed that these young adults take few risks when it comes to handling their money.More than 2,000 millennials between ages 18-34 were polled nationwide, including 500 Hispanics, about their banking behavior and preferences, as well as about where they seek information and advice about their finances.According to the survey, 39 percent of Hispanic millennials describe their financial personality or character as knowledgeable (39 percent) followed by well informed (35 percent) with regard to their daily banking practices.Some 55 percent of the general population sees their parents as their main influence in shaping their ideas about banking and finances, compared with 49 percent of Hispanics.The so-called Millennial Generation perceives that banking in person offers more security and face-to-face service (59 percent). However, 90 percent use online or mobile tools for their everyday banking activities.”Hispanics should find a bank that offers quality mobile and online banking tools, but also provides the traditional human interaction that Hispanic millennials find most helpful in understanding their personal finances” said Nandita Bakhshi, Executive VP of retail distribution and product at TD Bank.
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