MERCADEO Versión en español
Sherwin-Williams launches website in Spanish for Latino painters, designers and homeowners
17 de marzo de 2014
El nuevo sitio está integrado con las páginas de Facebook y Twitter de Sherwin-Williams
Sherwin-Williams announced the launch of its Spanish-language website, rich in content for painting contractors, designers and all who want to renovate their homes.The new website is integrated with Sherwin-Williams Facebook and Twitter pages, and will engage professional Latino painters, designers, architects and of course DIY homeowners who want to give a new look to the place where they live, with content all in their first language.”According to the Pew Research Center report Closing the Digital Divide, between 2009 and 2012 the share of Latino adults who said they go online increased from 64 percent to 78 percent,” says Lance Rios, president and founder of Being Latino, one of the largest online communities of Latinos in the U.S. “This spike in technology adoption was largest among foreign-born Latinos and Spanish-dominant Latinos. With this in mind, it’s great to see Sherwin-Williams developing information in Spanish, geared toward helping the DIYer, contractors and architect and design professionals via its new content hub.” ”Tapping into the interests of our Hispanic consumers will enable us to more effectively engage with this community and provide content focused on paint products and color insights in a way that will appeal to this growing market,” says Jason Riveiro, multicultural marketing manager at Sherwin-Williams.
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