The Ibero-American Advertising Festival, or FIAP, takes place April 28-30 at the Eden Roc Renaissance Hotel in Miami Beach.The 45th FIAPs international juries, set to choose only the best ideas, expressed their expectations beforehand.In the TV category, Mario DAndrea said I hope to be surprised by big ideas and big concepts coming from all the Latin countries. And to learn from them. Similarly, Norberto Zylberberg, jury president for Radio looks forward to hearing the best radio work in the region, because historically Lat American brilliance always surprises.Every year I see incredible things that surprise me all over again. In graphics, innovation is purely intellectual and artistic, not technical as in other media, said Juan Sanchez, who leads the jury for Graphics/Outdoor.The president leading the Interactive jury, Eduardo Calvache, speaking of digitals growing influence, said I want to see at this years festival how big ideas are developed into big interactivity, making innovation a fundamental pillar of what sets them apart and worthy of great recognition, which is what a FIAP award is.Eva Gonzalez, Public Relations jury president, said she looked forward to being able to contribute to raising the quality standard of this sector in the process of transformation by honoring the best executions, to which Cristina Duclos, in charge of the Effective Creativity jury, added I hope our jury responds worthily to the trust that this invitation has placed in us.
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