Followers of companies on Twitter are greater influencers than the average tweeters

According to the Burson-Marsteller study Twitter Influence, people who use Twitter to follow companies on the Fortune Global 100 list are more connected and greater influencers than the average Twitter users.Burson-Marsteller’s Global Corporate Twitter Influence Study is an extension of Twiplomacy, which analyzes the influence and reach of world leaders who communicate via Twitter.Twitter Influence found that users who follow large companies have an average of 735 connections on social platforms, compared to an average of 300 for people who tweet but do not follow companies.The report also revealed that 54 percent of followers of large global concerns are in the United States and that the remaining percentage is shared between Mexico and Britain. They are also likely to be more interested in automobiles (1.2 times), business (1.2 times), technology (1.2 times) and politics (1.09 times) compared with the average users of the platform. “Knowing the followers of organizations on Twitter allows the creation of an interactive strategy based on segmentation, which in turn assures more effective reach for interacting with the target online,” says Cely Carmo Giraldes, lead digital strategist for Burson-Marsteller in Latin America.