MERCADEO Versión en español
For fourth year in a row the Billboard Latin Music Marketing Awards honor the best advertising campaigns with top music artists
22 de abril de 2014
Ríe mientras lo agitas de Honey Bunches of Oats con el dúo musical Domino Saints ganó como Mejor campaña de TV
At the Latin Music Billboard Conference, the fourth edition of the Billboard Latin Music Marketing Awards was held, presented by CLIO and sponsored by Telemundo and Mun2, where brands Honey Bunches of Oats, State Farm, RadioShack, McDonald´s, among others, were the winners.The campaign Best Entertainment Campaign, presented by Starcom Mediavest Group was the winner. The award was received by Michael Foley, Post Foods Senior Brand Manager for the Latino US market.The Best Digital Campaign of the year was for State Farms Fan pass 2, developed by the agency ALMA and accompanied by Prince Royces music. On the other hand, the Best Integrated Campaign was for Alocate with RadioShack and SOL Republic, by RadioShack.In the Public Relations category, two initiatives were the winners. The first one was the campaign for Gloria Estefans new album The Standards and in parallel the campaign called: Sexo, _____ y Rock’n’Roll, from the Rock’n’Roll festival, as part of an antidrug initiative. In the Tourism category, Aviancas campaign along with Fonseca was the winner, while in the TV category, the campaigns ALMAs McDonalds, with the spot Concert rooftop, and Grupo Gallegos with the commercial Batalla for the California Milk Processors Board took the accolades. In this opportunity, there was no winner in the Radio category.
Diario de Hoy
Noticias relacionadas (3)
14 de abril de 2014
Anuncian los finalistas de los Billboard Latin Music Marketing Awards
24 de febrero de 2014
Billboard Latin Music Marketing extiende su fecha límite de presentación de proyectos