News Corp’s Rupert Murdoch in AHAA: Latino consumers are key for the future success of advertisers

AHAA, along with FIAP, showed this year their great summoning power by inaugurating the Thinking under the influence annual conference with the presentation of Australian entrepreneur, Rupert Murdoch, News Corp’s board president, who underlined the importance of the US Latino market, during his presentation, both for brands and the media.From the beginning, Murdoch was delighted with his first visit to the city of Miami, which he rated as: “The new America: multicultural, optimistic and North American”. Besides, he mentioned the importance of millennials, concept that identifies the generation born from 1980. “The Hispanic community is a young population and 65% of it belongs to the segment called millennial,” Murdoch said. “Remember that 4.7 billion dollars from big transnational brand advertising are focused to Hispanic consumers, the big question is how to reach them,” he added.Well known for his career as a mass media tycoon, Murdoch and his enterprises currently stand out for their bet on TV in Spanish. “The Latino consumer wants and deserves quality content, they want variety but they are also looking to find their values and current topics of American life,” he expressed.Murdoch also mentioned the social media revolution. “Digital allows every company to establish a direct relationship with reach consumer”. To conclude, he assured that the worlds of television and advertising are changing thanks to the great influence of the Latino public, who must be approached without prejudices, but knowing their interests.