Havas Media supported the Nuevo Terra launch

Terra, one of the most important digital mass media communication, launched its new platform Nuevo Terra, which will offer advertising and segmented contents, with the support of Havas Media Group agency.“It is an extremely challenging project, we carry innovation in our DNA, and Nuevo Terra meets the evolution of the internet’s user behavior. We are going to follow this movement, offering what the user is looking for, in a more accurate way,” Paulo Castro expressed, Terra’s Global CEO.The evaluation of relevant content for each user, segmentation and personalization, are the main objectives of this new project that will be available in all the countries where Terra operates, such as Argentina, Chile, Colombia, Spain and Peru.Additionally, Terra will have globally four more big segments in which it will be focusing news, fashion and beauty, music and sports contents.“It is important for us that the Nuevo Terra is more visual and with a great amount of multimedia content, and it is ready to deliver better segmented content and advertising for each viewer, depending on their profile. We see the layout as very effective, suitable for different mobile screens from which access can be done with an excellent user experience, allowing advertising format to different positions for each user profile, with the aim of catching their whole attention,” David Castiglioni added, Arena’s CEO, a company of Havas Media Group.