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Nielsen Newswire: Soccer can be a triumph for advertisers and programmers
Patricia Molina| 10 de junio de 2014
Footballs popularity has constantly grown, and advertisers and programmers are looking for a unique opportunity to connect with fans. The World Cup could be that space. This sports fans love their team, they are great consumers and highly sociable when it comes to the digital dialogue.Nielsen Newswire offers key data to take advantage of this opportunity, in its most {recently study;http://www.nielsen.com/us/en/newswire/2014/beautiful-game-soccer-in-the-us-could-be-a-win-for-advertisers.html} 58% of soccer fans already have merchandising to support their league, team or favorite player, and more than half of the same group (54%) said that wearing clothes to support their team is an important part of following the 2014 FIFA World Cup.Almost two thirds (62%) of football fans have noticed companies that are supporting their teams and players. Almost half (45%) said they plan to buy merchandising to support their league, team or favorite player.A quarter of 18-24 year-old young people said they could publish content in their social networks while watching the World Cup games and more than a third (34%) will probably watch the games statistics, teams or players on a mobile device.Football ads skyrocket. In 2010, the total advertising expenses on TV related to football events was US$265 million approximately. In 2013, it increased to US$378 million, an increase of 43% approximately.
