MERCADEO Versión en español
Nissan encourages Hispanics in the United States for the World Cup with a multiplatform advertising campaign
Patricia Molina| 13 de junio de 2014
Fred Díaz, VP de Ventas, Mercadeo y Operaciones de Nissan en EE UU
Nissan encourages consumers to tune in the games of 2014 Brazil with the launch of the campaign The most exciting car brand celebrates the most exciting sport. With the most diverse basis of clients of the car industry, Nissan is giving Hispanic consumers in the States the chance to encourage their teams in a unique way.”We want to inspire football lovers and take out their true fan, and this campaign allows us to do exactly that, to involve Hispanic consumers with the Nissan brand through a variety of digital, social, mobile and TV pieces,” Fred Diaz, US Nissans Sales, Marketing and Operations VP.The campaign includes spots of 30 seconds in Spanish that end with the phrase in EnglishInnovation that excites, a reflection of bicultural consumers trends that are comfortable with both languages. The videos are on air during the FIFA World Cup on national channels like Univision and Telemundo.Besides, Nissans digital and mobile interactive ads, will be addressed to brand consumers on Facebook to encourage their participation. Since May, the Facebook page of the brand has experienced a growth of more than 10,000 new fans.To have more information about the The most exciting car brand celebrates the most exciting sport, visit the Spanish web page of {Nissan;http://www.facebook.com/NissanEspanol} on Facebook.
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