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Five final reflections about Cannes Lions 2014
Patricia Molina| 25 de junio de 2014
Cinco reflexiones del Festival de la Creatividad, Cannes Lions
Every year, Cannes Lions comes to satisfying customers, discuss and debate the industry. Reflecting on some of the great conversations, this festival presents five conclusions.The first is about the growing presence of technology companies suggesting that alterations are part of the new regulations. Google said: “The exponential technology is the new rule.” And with the industry in a continual movement, technology companies have established themselves as key players not only in Cannes Lions, but also in the advertising ecosystem.Another interesting reflection is that mobile is doing personal marketing again. Sheryl Sandberg of Facebook believes that mobile offers the opportunity to make new personal marketing. Also, there were concerns about privacy, technology companies are willing to protect consumer privacy; this will be key to attract advertising income.Meanwhile, advertising agencies have to find ways for researchers, planners, idea men and data analysts to work together to deliver great ideas that deliver real ROI.The final thought is about finding talent. The reputation of an advertising agency directly affects the ability to get the best talent. And with the chance to win prizes and a chance to meet the best global talent, Cannes Lions remains as one of the best places to recruit.
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