TELEVISIÓN Versión en español
The Elevators Daniel Salcedo: Producing new formats for digital platforms
Maribel Ramos-Weiner| 26 de junio de 2014
The Elevator just finished a project they did for {Honey Bunches of Oats;postfoods.com/our-brands/honey-bunches-of-oats/bunchofbeats/app/} and MediaVest where they produced four different formats for the Honey Bunches of Oats app and in their YouTube channel.”This is a very innovative initiative in the market. The initial campaign had a good ROI and visits which led to its expansion and we decided to produce unique formats for this platform,” Daniel Salcedo, founder and executive producer of The Elevator, said.The first format is behind the scenes concerts with Intocables and Fonseca in Los Angeles and Miami, documenting the experience of a fan. Two episodes were produced with this material.Another format is Trender scope five about the five more trending Latino artists on Internet. Four episodes were produced with this material hosted by former Miss Dominican Republic, Tatiana Rodriguez.Other content was Smile while you shake, also with Tatiana Rodriguez, made with the five funniest videos submitted by users during the three months of the campaign.”The fourth format, made in Spanish and English, is about advice given by grandmothers on how to start the morning,” Salcedo said.The Elevator also made with NewLink agency a fun initiative in video for ESPN Sports-Ride with us-reporters and talent of the channel shared impressions during their transportation to the upfront of the channel in NY. This interaction was recorded by 18 GoPro cameras installed in the six cars.
