Pepsi presents its new glass bottle with a more modern design to connect with millennials

With the goal of revamping its traditional glass bottle design in mind, Pepsi presented its new proposal with the collaboration of O-I New Product Development and Innovation.This renovated glass container, not only boasts an innovative appearance, it also is the product of both technical expertise and design, in order to create a bottle with an asymmetrical ‘twist’ which helps keep the carbonated gas and its vertical loads as its new shape preserves the brand’s essence but with a modern touch.The new bottles will be sold in select stores in the USA, as the plan is to position them as premium containers for their stylish, elegant appearance, especially amongst the younger generations which crave for something new and don’t have such a deep-rooted sense of nostalgia as previous generations.