MERCADEO Versión en español
Omnicom unveils Troy Ruhanen as new president and global executive officer for TBWA Worldwide
Cristian Vergara| 13 de julio de 2014
Troy Ruhanen
John Wren, president and CEO of Omnicom Group, announced Troy Ruhanens nomination as president and CEO of TBWA Worldwide. Ruhanen replaces Tom Carroll, who will continue as president of TBWA Groups Advisory Board. In turn, Jean-Marie Dru will remain as President of TBWAs Agency Network Advisory Board.”At Omnicom, we strongly stress succession planning. For this reason, for a long time we had already agreed that Troy Ruhanen was the right person to be at the helm of TBWA. His experience leading Omnicom agencies throughout different geographic boundaries and categories make this change a consistent leadership transition, to be developed on TBWAs capabilities and reputation as one of the best companies in the industry,” explained Wren.”The opportunity to lead TBWA is a great honor for the deeply rooted creative culture and the exclusive Disruption strategic method. The willingness to break away from conventions and the new ideas expectations generates a suitable environment for more audacious, innovative platforms,” said Ruhanen. In turn, Tom Carroll said: “I love this network and feel very proud to see what we have become, and more importantly, where we are heading. Last year Troy and I worked together on diversifying initiatives. This is why I believe he is the right person to take us up to the next level.”
