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Havas Conexiones will be the Agency to connect brands with Latinos
Patricia Molina| 14 de julio de 2014
Havas Conexiones crea campañas arraigadas en un conocimiento profundo e íntimo de las tradiciones y valores de la comunidad hispana
Havas PR Norteamerica created Havas Conexiones, an agency within another agency to help brands connect with Latinos. This is a whole different idea from other Latino marketing approaches. It counts with wide office coverage in California, New York, and Texas, and this is just the beginning.Havas Conexiones creates campaigns deeply rooted in wide, close knowledge of the Latino communitys traditions and values in order to develop genuine, meaningful and long-lasting relationships between the brands and the consumers. Its philosophy is based in understanding the importance of relationships within the Latino community. The proposal is conducted by five Latino women with knowledge in Latino marketing. They teamed up because they are passionate about their work as well as recognize the need to address Latinos in a culturally relevant manner. “Growing up with half of our hearts in our origin countries and the other in the USA automatically gives us the capacity to think empathically as global citizens,” said Mayra Meza, Media director at Havas Conexiones.Kendra Matathia, Havas Conexiones VP, explained: “Understanding how these trends stem from the cultural values and traditions of communities along the border, and beyond, allows us to build lasting connections with Latino consumers.” “Latino millennials are changing the way we communicate with each other through mass media,” added Laura Pacas, Account executive at Havas Conexiones. For further information about Havas Conexiones, visit its {web page;www.havasconexiones.com}.
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